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Senior Manager, Brand Partnerships

the LEGO Group • Boston, MA, US • published 2026-10-06 07:33:52.793883

Description

Unleash your passion and energy as a dynamic strategic leader! Join the LEGO® Group and dive into the exciting world of integrated marketing programs, where you’ll unlock incredible brand value alongside our outstanding strategic partners. We need your help in cultivating relationships with partners who can help us reach fresh audiences—both with external brands and within the fantastic realm of Merlin Entertainments. Together, we’ll build unforgettable brand programs for LEGOLAND Parks and LEGOLAND Discovery Centers across North America! **Core Responsibilities** * Lead development and activation of US partner marketing strategy, including due diligence assessment of brand fit, negotiation of mutual value creation, and cross\-functional integration and optimization. * Work in partnership with our Global Marketing organizations to operationalize our large global partnerships e.g. Nike, F1 and more * Manage identification, evaluation and launch of integrated programs that improve brand equity and reinforce brand/product marketing initiatives through third\-party promotional programs and strategic alliances. * Build and maintain processes that support and sustain our partner marketin...

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