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Brand Strategy Manager

Wayfair • Boston, MA, US • published 2026-10-01 03:58:49.994121

Description

This position is a hybrid in\-office role that works out of our Boston HQ (Monday\-Thursday will be working in office and Friday is work from home). This is not a virtual / remote position. At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1\-OPT, STEM OPT EAD, H\-1B, H\-1B1, E\-3, O\-1, J\-1, or TN. About the Role As a Brand Strategy Manager at Wayfair, you will help shape how Wayfair shows up in the world—translating consumer and business insights into brand strategies, campaigns, and creative that build preference and strengthen Wayfair’s position as a trusted destination for home. Reporting to the Head of Brand, Insights \& Partnerships, you will serve as a strategic partner across the full brand development process: defining the consumer problem and strategic opportunity, developing positioning and messaging, briefing internal and external creative teams, guiding creative development, and building learning agendas that continuously strengthen the work. This role sits at the intersection of Brand, Consumer Insights, Creative, Media, and the broader business. You’ll need to be equally comfortable developing a long\-term brand stra...

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