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Product Marketing Manager 2, Zenflow

Cook Group • Bloomington, IN, US • published 2026-10-07 21:03:27.354518

Description

Product marketing works across the product lifecycle to drive company and product brand positioning and achieve business goals. Cook Medical's MedSurg team is seeking a **Product Marketing Manager 2** to develop and execute the go\-to\-market strategy for a newly launched device, Zenflow, aligned to the specialty's business goals and Cook's brand strategy. This is a downstream\-weighted role centered on commercialization: launch execution, buyer journey marketing, and campaign management, including management of a third\-party distribution partner's marketing and sales enablement. The role is HCP\-focused at launch, with patient/DTC marketing expected to grow over time, making this a strong opportunity to build a product's commercial strategy from the ground up on a brand\-new team. Candidates with pharma or PMA medical device backgrounds are especially encouraged to apply, given the promotional compliance and MLR review discipline this role requires. * Collaborate with senior specialty leadership to link and align priorities, projects, and plans within the specialty * Influence specialty business strategy and direction, with a focus on commercialization and downstream execution fo...

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