All jobs → Partner boards

Associate Marketing Manager, Acquisition & Retention, Affinity Markets

Manulife • Chicago, IL, US • published 2026-10-09 09:03:26.629355

Description

At Manulife, our Affinity Marketing Team is committed to driving growth through strategic customer acquisition and retention initiatives. We are seeking a talented Associate Marketing Manager to lead our efforts in acquiring new leads and retaining existing clients and expanding their engagement with our products and services. **Position Responsibilities:** * Lead acquisition, retention, and customer growth strategies aligned with business goals. * Lead integrated campaigns across email, digital, print, direct mail, and events, managing timelines, budgets, approvals, and results. * Own end\-to\-end acquisition and retention email campaigns, from segmentation and journey design through deployment, testing, reporting, and optimization. * Turn campaign, customer, and market data into recommendations that improve performance and ROI. * Lead cross\-functional partners to align priorities, manage risks, and deliver cohesive customer experiences. * Oversee compliant content and use CRM, automation, and analytics tools to manage customer journeys and performance. * Build a test\-and\-learn roadmap to improve audiences, offers, creative, channels, and journeys. * Manage agencies and vendors...

Get jobs like this daily in Telegram: @careeri_bot