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Senior Marketing Automation Specialist

Generac Power Systems • Sussex, WI, US • published 2026-10-23 02:05:07.125660

Description

**We believe power is a promise \- a shared commitment to be there for others when it matters most.** ===================================================================================================== For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us? As a Senior Marketing Automation Specialist, you will be responsible for strategizing, creating, and optimizing marketing automation journeys to drive engagement, conversion, and customer retention. You will be developing and executing email campaigns, lead nurturing programs, account\-based marketing (ABM) and customer retention initiatives across various channels and business groups. **Essential Duties:** * Salesforce Marketing Cloud communication sequencing and orchestration by designing and implementing end\-to\-end marketing automation campaigns, including email marketing, lead nurturing, ABM campaigns, customer journeys, dynamic content, and personalized experiences. * Coordinate ABM initiatives by aligning campaign logic, messaging, and timing across multiple stak...

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