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Customer Lifecycle Marketing Practice Lead

Dentsu • New York, NY, US • published 2026-10-03 09:13:43.187604

Description

**Job Description:** ***This is a remote/hybrid opportunity based in the US*** The Customer Lifecycle Marketing (CLM) Practice Lead, reporting to the President, Data\-Driven Marketing, serves as the commercial owner and market\-facing leader of Merkle's CLM practice. This leader operates as a mini\-P\&L owner across four interconnected capability areas: lifecycle marketing and email/CRM platform execution, loyalty strategy and technology, promotions and gamified experiences, and the first\-party data and identity infrastructure that connects them. The role sits at the intersection of go\-to\-market strategy, offer development, and senior client leadership, and forms one leg of the practice's leadership team. This is a commercial leadership role, not a delivery management role. It requires the credibility to engage CMOs and VP\-level buyers across the full spectrum, from loyalty program economics to first\-party data strategy to paid media activation. Success is measured through practice revenue and pipeline growth, win rate, cross\-practice attach, and the strength of Merkle's market position in loyalty, lifecycle marketing, and data\-driven CRM. **Description \& Responsibilities:*...

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