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Product Marketing Manager

ABB • New Berlin, WI, US • published 2026-09-25 21:51:46.127024

Description

At **ABB**, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world. **This position reports to:** Head of Product Management \_\_ ABB INC. Product Marketing Manager \- AC Modules and DC Drives Job Description: Product Marketing Manager \- AC Modules and DC Drives positions offered by ABB INC. (New Berlin, Wisconsin). Own the technical and market specifications for the product and determine a product business plan that supports sustainable growth. Lead life cycle management process for the US market, planning appropriate measures (e.g., enhancements, cost reductions, phase\-outs). Collaborate with internal Marketing and Sales teams to define the marketing plan, including marketing communication activities, product value propositions, and product positioning, as well as training activities and sales initiatives. Lead market intelligence analysis, collaborating with Sales, Business Development, and SMEs to define forecast and product planning. Define and understand the US market segmentation and related product, system, and se...

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