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Director, Brand Strategy & Commercial Performance (EVEN Hotels & Ruby)

IHG Hotels & Resorts • Atlanta, GA, US • published 2026-10-10 03:03:06.970865

Description

Increase Brand health and stature by driving medium to long term Brand Strategy and Performance plans and initiatives. Your day to day * Serve as champion and guardian of the brand via the development and ongoing optimization of the global brand architecture and supporting frameworks. * Lead the process to develop the intermediate (3\-5 years) strategic brand plans and supporting programs/tactics and monitor the activation of those programs/tactics, including any annual business planning activities, to support the brand’s business, performance and competitive objectives. * Analyze data on current and future consumer needs, product and brand awareness, price/value perceptions, consumer and customer trend to build recommendations for product, experience and marketing enhancements. * Own the review and analysis of brand health, market and industry data globally to understand current commercial performance trends and opportunities within the brand to deliver on the commercial needs of individual markets across the globe. * Collaborate with Brand Directors to assess consumer satisfaction and sentiment performance to inform on opportunities for innovation and operational remediation. * P...

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