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Digital Marketing Specialist, Growth Marketing & Innovation

New York University • New York, NY, US • published 2026-10-06 13:34:04.220257

Description

Position Summary: The Digital Marketing Specialist supports the development and execution of digital marketing initiatives that build awareness of and drive enrollment in NYU’s graduate programs. Serve as a versatile creative and digital marketer for the team, with a particular emphasis on creating compelling, engaging visual and multimedia content for organic social and paid advertising that engages prospective students throughout the enrollment journey. Support the planning, execution, and optimization of paid media campaigns and digital nurture initiatives designed to move prospective students from initial engagement through submitted applications. Help develop and execute advertising and nurture content across the enrollment cycle, monitor campaign performance, and leverage data and audience insights to identify opportunities for optimization and improve conversion at each stage of the funnel. The ultimate goal is to create more effective, integrated digital experiences that drive qualified leads and applications to NYU’s graduate programs. Qualifications: **Required Education:** Bachelor's Degree in marketing, communications, business or a related field. **Preferred Education:...

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