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Product Marketing Specialist

Wolters Kluwer • MA, US • published 2026-10-06 07:33:52.787792

Description

**Job Description Summary** Under moderate guidance, supports go\-to\-market strategy by translating customer, market, and competitive insights into positioning, messaging, and launch materials. Partners across Marketing, Product Teams, Sales, and other teams to support product strategy, differentiation, and market alignment. **About the Role** As a Product Marketing Specialist, you will play a crucial role in understanding market trends and customer needs to help shape our product strategies. You will work closely with the Product Marketing team to develop and implement effective marketing campaigns aimed at capturing key customer segments. Your analytical skills will be essential for understanding and responding to market changes, helping position our products for success. **Responsibilities** * Contribute to go\-to\-market plans for new products, releases, and promotional initiatives. * Gather and synthesize customer, market, and competitive insights to identify trends, needs, opportunities, and risks. * Support audience segmentation, personas, customer journeys, and use\-case development. * Draft and refine product positioning, value propositions, messaging, presentations, and ...

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