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Brand & Communications Manager

Gilson Inc • Middleton, WI, US • published 2026-10-09 09:03:26.629269

Description

**MISSION** The Brand \& Communications Manager is responsible for strengthening and protecting the Gilson brand by ensuring it is communicated clearly, consistently and effectively across all audiences and channels. This role transforms business, product and customer priorities into compelling communications that bring the Gilson brand to life. It determines the messaging approach, narrative, tone, creative direction and brand expression needed to connect with the intended audience, while ensuring all communications align with Gilson’s brand standards and positioning. Working closely with Category, Marketing and commercial teams, the Brand \& Communications Manager translates subject\-matter and market expertise into communications that are engaging, differentiated and easy for customers to understand. The role combines brand stewardship, strategic communications and hands\-on execution, with accountability for both the quality and consistency of how Gilson presents itself to the market. **ESSENTIAL DUTIES AND RESPONSIBILITIES** **Brand Strategy \& Stewardship** * Own and evolve Gilson’s master brand positioning, narrative, value proposition, architecture and voice. * Translate co...

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