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Digital Content Producer

Carolina Biological • Burlington, NC, US • published 2026-10-23 20:05:56.705528

Description

The Digital Content Producer is responsible for creating, adapting, and optimizing content across the digital customer journey. This is a seasoned, digitally fluent content role that leads the production of web content, product pages, landing pages, email, campaigns, articles, and other customer\-facing experiences. **MAJOR RESPONSIBILITIES AND FUNCTIONS** **Content Creation \& Copywriting** * Write, edit, and update content across websites, ecommerce experiences, product pages, landing pages, email, campaigns, and other digital channels, including UX copy such as headlines, calls to action, navigation, forms, and other customer\-facing microcopy. * Develop product descriptions and customer\-focused content that balance technical accuracy with clear benefits, engaging storytelling, and brand voice. * Adapt core messaging across channels and formats while maintaining consistency with brand standards. * Lead content development for product launches, promotions, campaigns, and broader growth initiatives, including priority print materials such as product guides, flyers, and collateral as business needs require. **Optimization, Research \& Publishing** * Apply SEO, AEO, accessibility, ...

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