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Manager, Regional Marketing - NY

Green Thumb Industries • New York, NY, US • published 2026-10-10 03:03:06.960167

Description

**This role can involve up to 50% travel, including nights and weekends.** **The Role** ------------ The Manager of Regional Marketing is responsible for developing, managing, executing, and analyzing the New York regional marketing programming to accelerate our growth in the markets. GTI's sales and retail footprint has rapidly grown and reached a scale that requires additional focus on key local brand building and revenue driving activities in New York. The Manager, Regional Marketing will serve as an important role within the market to coordinate and organize initiatives in partnership with regional stakeholders while also serving as the key conduit between the region and central corporate teams to translate brand and market objectives into tactical programs that can be executed in each market. The Manager of Regional Marketing will report directly to the Commercial General Manager, with significant visibility to the Revenue, Retail and Marketing executive teams. This position requires an individual who has the intellectual flexibility to build strategic programs to support a rapidly growing business while also being a hands\-on brand builder who is not worried about getting the...

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