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Performance Marketing Specialist

GOOD SPORTSMAN MARKETING • Irving, TX, US • published 2026-10-06 01:33:33.783037

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Description

Description: GSM Outdoors is looking for a data\-driven and results\-oriented **Performance Marketing Specialist** to join our Marketing \& E\-Commerce team. This role will work closely with internal teams and external partners to develop and execute best\-practice paid media and performance marketing strategies that drive direct\-to\-consumer traffic, brand awareness, customer engagement, and revenue across a portfolio of GSM brands and websites. The ideal candidate is highly analytical, hands\-on with paid media platforms, and comfortable managing campaigns in a fast\-paced, multi\-brand e\-commerce environment. This role will have a strong focus on Google Ads and Microsoft Ads while partnering cross\-functionally to optimize the customer journey and maximize marketing performance. **Position Summary** The Performance Marketing Specialist is responsible for executing, optimizing, and analyzing paid media campaigns across Google Ads and Microsoft Ads, with additional support for Meta campaigns as needed. This position will manage campaign performance, budgets, targeting, product feeds, keyword strategies, conversion tracking, reporting, and ongoing optimization to maximize return ...


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