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Senior Manager, Loyalty Strategy

Choice Hotels • North Bethesda, MD, US • published 2026-10-07 09:03:19.831346

Description

**JOB SUMMARY:** The Senior Manager, Loyalty Strategy leads the strategic execution and performance of the Choice Privileges program. The role is a key driver of all program design, product, and commercial workstreams for the loyalty program, inclusive of benefits design, value proposition, tier architecture, earn\-and\-burn structure, points valuation, hotel\-pricing and reimbursement economics, and fee governance – and partners with stakeholders across Marketing, Digital, Revenue Management, Finance, and Technology to shape the end\-to\-end member experience. **RESPONSIBILITIES:** *Loyalty Product Strategy* * Lead end\-to\-end execution of loyalty programdesign workstreams, focusing on the member value proposition, tier architecture, member benefits, earn\-and\-burn mechanics, personalization, and lifecycle design, while balancing member value with sustainable program and franchise economics. * Execute against the loyalty product roadmap set by the Director: translate priorities into a repeatable build–measure–learn cadence, define success measures before launch, and report results that inform the next roadmap cycle. * Partner with Marketing, Digital, and Product to deliver the m...

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