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Senior Manager, Ad Sales Research and Measurement Solutions

Nexstar Media Group, Inc. • New York, NY, US • published 2026-10-08 15:04:19.937313

Description

JOB DUTIES: Conduct market analysis to understand consumer behavior, and media consumption trends. Support ad sales research teams from pre\-buy to post\-buy process. Collaborate with sales teams to provide research\-driven insights that support ad sales pitches and client meetings, and request for information (RFI) and request for proposal (RFP) procurement processes. Produce performance reports for ad sales comprising program insights, audience reach, and other key performance indicators (KPIs). Collect business intelligence data from available industry reports, public information, field reports, or purchased sources. Devise methods for identifying data patterns and trends in available information sources. Mine media research tools like Nielsen, comScore, and MRI. Conduct primary research projects including study development, analysis, visualization and presenting insights via presentations. Design, implement and execute research studies to showcase the effectiveness of advertising campaigns. Work closely with the marketing, sales, and content teams to align research initiatives with broader business strategies. Create clear, compelling visual reports and dashboards to communicat...

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