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Senior Marketing Manager, Brand Programs & Activations

H&R Block • MO, US • published 2026-10-04 07:41:10.211918

Description

About the Role: H\&R Block is seeking a strategic, collaborative, and consumer\-obsessed Senior Manager of Brand Strategy \& Activation to help shape how our brand comes to life internally and across the customer journey. Reporting to the Director of Brand \& Content Strategy, this role will lead the activation of H\&R Block's brand strategy, ensuring our brand programs, messaging, campaigns, partnerships, and experiences consistently build brand equity while supporting business objectives. This individual will collaborate with GTM, Content, Creative, Communications, Media, Product, Lifecycle, Customer Experience, Research, and more—translating brand strategy into integrated programs and measurable business impact. They will oversee a team responsible for brand activations, strategic partnerships, brand governance, and operational excellence while helping evolve how H\&R Block shows up as a trusted year\-round financial partner. **Day to day, you'll...** * Champion the evolution and activation of H\&R Block's brand strategy, positioning, and platform. * Help shape messaging frameworks, strategic narratives, and communication priorities. * Establish clear measurement frameworks for ...

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