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Head of Performance Creative

Monarchouse • Cypress, CA, US • published 2026-10-06 19:33:47.399308

Description

**About Coverland** Coverland is a fast\-growing DTC automotive accessories brand (custom\-fit car covers, seat covers, floor mats). Our marketing department runs in\-house: paid media, video production, UGC, design, social, email/SMS, SEO, and CRO, all from our own office in Cypress. **About the Role** We're hiring a Head of Performance Creative to own the creative engine behind our paid media. Here's the honest picture: our creative mix is UGC\-heavy, and when we've tried new formats, the results haven't been consistent. We need someone who has run a high\-volume creative testing program before, knows which direct\-response formats work and why, and can direct our video team on storyline and execution so new concepts are produced well and tested properly. This is a leadership role. You set the creative testing roadmap, direct the paid\-media output of our video, UGC, and design teams, and you're measured on whether the ads work. **What You'll Own** * The paid creative testing program across Meta, YouTube, Google, and TikTok: concept pipeline, test design, launch cadence, analysis, iteration * Creative direction for paid video: storylines, scripts, hooks, structure, pacing, and fi...

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