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Media Buyer - Digital

LendingArch • Remote, US • published 2026-10-04 07:41:10.199917

Description

Media Buyer, Meta (Auto Loans – Canada) Reports to: Head of Performance Marketing Location: Remote, Canada (overlap with Eastern or Mountain business hours) Employment type: Full\-time, permanent Compensation: Base salary plus performance bonus ABOUT THE ROLE You will own Facebook and Instagram as lead sources for our Canadian auto loan business, turning spend into qualified, compliant applications at a target cost per lead. Consumer Genius connects Canadians shopping for car financing with lenders and dealers, and Meta is one of the largest channels for reaching buyers at every stage of that search. This is a hands\-on role. You will plan, launch, test and scale campaigns yourself, work closely with creative and compliance, and report results directly to leadership. KEY RESPONSIBILITIES \- Plan, build and manage Meta Ads Manager campaigns across Facebook and Instagram for auto loan lead generation, from prospecting through retargeting \- Run and compare lead flows: Instant Forms (Lead Ads), website conversion campaigns and Messenger/WhatsApp lead flows, choosing the right mix for volume and quality \- Own daily budget pacing, bidding strategy and optimisation against CPL, cost per...

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