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Sr. Director, Brand Marketing

Total Wine & More • Bethesda, MD, US • published 2026-10-18 14:19:40.857062

Description

**About the Role** ------------------ Total Wine \& More is seeking a **Senior Director, Brand Marketing**, to join our Brand Marketing team in our Bethesda, MD office. This role will define and lead the enterprise Brand Marketing vision and strategy, with primary ownership of brand positioning, brand initiatives, cross\-functional brand storytelling, off\-site events, and strategic partnerships that build awareness, relevance, customer connection, and purchase intent. This role will shape the long\-term brand platform and multi\-year roadmap; oversee Video \& Audio creative strategy, strategic brand launches, off\-site event experiences, and partnership activations; and ensure these programs advance organizational priorities and market differentiation. The role will translate consumer, cultural, merchandising, and business insights into a clear portfolio of integrated initiatives and will set priorities, investment principles, and success measures across the work. This leader will direct complex, cross\-functional programs with broad organizational impact and partner across Marketing, Merchandising, Digital, Store Operations, and external agencies. The Senior Director will proacti...

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