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Marketing Specialist

Allegheny Educational Systems • Pittsburgh, PA, US • published 2026-11-13 00:59:52.743794

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Description

**Demand Generation / Email Marketing:** * Support back end set up of e\-mail campaigns, i.e. building templates in system, creating campaign\-specific lead forms. * Overseeing drip campaigns when name is captured. * Providing ongoing newsletter/ communication to current users/names already in database based on what content a user has accessed or expressed interest in. * Providing additional and news\-based content. * Create all life cycle emails such as \- annual renewal emails and end of life/support emails. * Create \& maintain templates in system. **Digital Marketing:** * Discover ways to enhance the company's website through creative landing pages, posts, and SEO optimization. * Improve user experience by supporting updates of website. * Support SEO/SEM, social media, email marketing, digital ad displays. * Support and update lead to opportunity process, data management within system to ensure data integrity. Support campaigns through system campaigns to support various marketing initiatives. * Support website updates as product updates happen. * Monitors social media community engagement and supports with organic posts. **Content Marketing/ Design:** * Copywriting: Write and ...


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