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Digital Marketing Strategist

TEC • Jackson, MS, US • published 2026-10-19 00:32:05.692784

Description

**BASIC JOB SUMMARY:** The Digital Marketing Strategist supports TEC’s growth strategy by developing, executing, analyzing, and optimizing marketing across the full digital ecosystem. This role connects paid media, audiences, web, email, automation, and the online ordering journey to identify performance trends, funnel drop\-off, and opportunities to improve customer acquisition. The Digital Marketing Strategist analyzes data and executes campaigns, turning insights into action through campaign optimization, testing, audience strategy, advertising copy, and customer journey improvements. **ESSENTIAL JOB FUNCTIONS:** ***The essential job functions and duties described below may not be the only requirements of the position. It may be necessary to follow other instructions or perform other related duties required by the company.*** * Builds, launches, manages, and optimizes paid advertising campaigns across platforms including Google Ads and Meta Ads, with the ability to learn and support additional digital channels as TEC’s strategy evolves * Writes and adapts digital campaign copy for paid media, landing pages, email, calls to action, and other customer touchpoints using established...

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