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Specialist Digital Marketing

Boyd CAT • Louisville, KY, US • published 2026-11-06 00:59:38.669725

Description

**DESCRIPTION:** A big reason why Boyd CAT has been able to thrive for over a combined 150 years is our people. Each day, our team strives to adhere to the core values of safety, enthusiasm, respect, velocity, integrity, commitment, and excellence that have sustained our company through the decades. Our focus is to hire the most qualified applicants, provide them with the tools and training they need to succeed, and support them throughout their careers. The Digital Marketing and Automation Specialist owns the technical execution of Boyd Company's digital marketing. The role builds and manages personalized, automated customer journeys in the marketing automation platform, maintains the company's websites, eCommerce sites, shared websites and other owned digital properties, plans and optimizes paid digital media, and manages the day\-to\-day relationships with digital agency and technology partners. Working closely with the Advertising \& Marketing Manager, the CRM team, Inside Sales, Information Services and Caterpillar, the specialist turns customer data into targeted, measurable programs that generate leads and support sales across new equipment, used, rental, parts and service. ...

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