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Director, US Omnichannel/Digital Engagement

Biogen • Cambridge, MA, US • published 2026-10-07 03:03:12.873319

Description

**About This Role** You will join the Business Operations \& Insights (BIO) team within Omnichannel Excellence as an omnichannel \& digital lead supporting upcoming brand launches. In this role, you will ensure a new US Brand or indication is brought to market with high‑impact, measurable, and compliant omnichannel engagement across HCP and Patient audiences. As part of Biogen’s Omnichannel Transformation, you will leverage an AI\-powered next\-best\-action engine to dynamically determine the optimal channel, content, cadence, and customer engagement strategy. Your focus will be on creating seamless, connected experiences that anticipate customer needs and deliver value at every touchpoint. This position reports to the Senior Director, US Omnichannel Engagement and collaborates with cross\-functional teams to bring next\-generation engagement to life. This position will also coach other peer members of the Engagement team. You’ll lead the intersection of digital capability and Brand strategy, ensuring that each engagement touchpoint – email, web, media, social, SEO/GEO, etc., – is data\-informed, insight driven, and fully aligned to the Brand objectives and customer needs. This rol...

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