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Audience & Marketing Insights Analyst

Stanford University • Stanford, CA, US • published 2026-10-09 09:03:26.642152

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Description

**JOB PURPOSE** The Hoover Institution at Stanford University is seeking an **Audience \& Marketing Insights Analyst** to join its Marketing and Communications team. The role is part marketing analyst, part analytics engineer: the analyst builds the pipelines and data models that connect Hoover’s platforms, then uses that data to answer four questions: **Who are we reaching?** Which audiences is Hoover reaching across its website, email, video, podcasts, social platforms, events, and paid media, and how effectively is it reaching the audiences most important to its mission? **What resonates?** Which content, campaigns, fellows, topics, and formats meaningfully connect with those audiences, and why? **What deepens relationships?** Which actions and experiences move people from a single encounter with Hoover to repeat engagement, subscriptions, event attendance, and a lasting, direct relationship with the Institution? **What should we do differently?** How should those insights change Hoover’s decisions about content, distribution, audience acquisition, and marketing investment? The analyst will move beyond reporting what happened to explain why it happened, what it means, and what H...


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