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VP, Growth & Media

AutoNation • Fort Lauderdale, FL, US • published 2026-10-04 01:41:21.050343

Description

The Vice President of Growth and Media owns AutoNation’s paid demand strategy and enterprise media investment across the full customer journey. This executive leads performance marketing, market investment, and growth planning for New, Used, We Buy Your Car, and After\-Sales, with direct accountability for delivering qualified opportunity volume and at an efficient cost per sale/purchase. The role connects national scale with regional, market, and store priorities and partners closely with business line leaders, Field Marketing, Brand, Customer Relationship Management, Digital Product, Analytics, Finance, Operations, original equipment manufacturers, and agency partners to drive measurable growth, market share, and investment efficiency.**1\. Enterprise Growth and Media Strategy** * Set the enterprise growth and full\-funnel media strategy to generate qualified demand, improve market share, support profitable sales, and strengthen customer retention. * Lead annual, quarterly, and monthly media planning across national, regional, market, and store levels, balancing enterprise scale with local relevance and original equipment manufacturer requirements. * Allocate investment across br...

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